Designer, educator, entrepreneur, and strategic thinker based in Karachi, Pakistan — working at the intersection of Islamic education, design, technology, and community development.
"Most of what I know I've learned through doing."
I'm Atiq ur Rehman Ayubi, based in Karachi, Pakistan. My work spans design, education, entrepreneurship, publishing, training, and community welfare — fields that look different on paper but are, for me, one connected project: building useful, honest institutions and tools for Muslim communities.
I founded The Deenway School because I believed tarbiyah and academic excellence are not competing goals — they are one. I built i9 Experts because I saw how many institutions lacked the design and technology infrastructure they needed. I train teachers because a school is only as good as the people standing in its classrooms.
My worldview is shaped by Islam, by the realities of Karachi, and by years of watching things succeed and fail in real institutions. I write and publish here to share the thinking — not as advice, but as honest reflection from someone still learning.
Work with me →Began as a graphic designer and visualizer — building logos, brand identities, and visual systems for businesses and institutions across Karachi. This is where the habit of thinking clearly through form began.
Launched a design and technology studio to serve schools, startups, and organizations with websites, apps, ERP systems, and brand identity. Built to give institutions the infrastructure they deserve.
Established a tarbiyah-oriented Islamic school in Karachi — an attempt to answer the question: what does a truly integrated Islamic school look like in the 21st century? The school continues to grow and refine its model.
Launched an educational publishing imprint focused on Islamic learning materials, children's books, and curriculum resources. Wrote several children's books to fill a gap in quality Islamic learning content.
Developed and delivered training programs for teachers, entrepreneurs, and professionals — covering ICT, e-commerce, leadership, design thinking, and classroom practice across schools and organizations.
Building SmartVan — a school transport tracking solution — and Edudeen, a platform for Islamic and educational resources. Both represent the next phase: technology that serves real institutional needs.
Writing regularly on education, design, and entrepreneurship at ayubi.blog. Taking on a small number of serious consulting and design engagements. Contributing to community welfare through trusted foundations.
Good design is mostly clarity. Good schooling is mostly sincerity. The work is in removing what doesn't serve the purpose — not in adding more.
Character, intention, and values are not additions to professional work — they are its foundation. This applies to schools, businesses, design, and publishing equally.
The best institutions are built on honest observation of what's needed, honest assessment of what works, and honest admission of what doesn't.
A personal framework: learn constantly, earn honourably, return generously to the community. Welfare is not separate from professional life — it is part of the same project.
Single events don't build institutions. Systems do. Every school, business, and community needs repeatable processes, not occasional bursts of effort.
The work must be globally credible and locally relevant. Islamic values are not a constraint on excellence — they are the source of it.
If your work overlaps with mine — in education, design, technology, or community — I'd be glad to have a conversation.