About

Atiq ur Rehman
Ayubi

Visualizer, Trainer, entrepreneur, and strategic thinker based in Karachi, Pakistan — working at the intersection of Islamic education, design, technology, and community development.

Atiq ur Rehman Ayubi
Atiq ur Rehman Ayubi
Visualizer · Trainer · Entrepreneur
The Story
"Most of what I know I've learned through doing."

I'm Atiq ur Rehman Ayubi, based in Karachi, Pakistan. My work spans design, education, entrepreneurship, publishing, training, and community welfare — fields that look different on paper but are, for me, one connected project: building useful, honest institutions and tools for Muslim communities.

Everything I have built starts with a gap I could not ignore. I founded The Deenway School because I believed tarbiyah and academic excellence belong together — not in separate departments, but as one unified project. I built i9 Experts because too many good institutions were held back by weak systems and poor design. I started M.Publishers because the Islamic learning materials our children needed were either unavailable or uninspiring. I am building Edudeen as a platform where Islamic education reaches further than any single school can. I am developing SmartVan to give parents, schools, and drivers the visibility and accountability they deserve. And I train teachers because no school rises above the people who teach in it.

My worldview is shaped by Islam, by the realities of Karachi, and by years of watching things succeed and fail in real institutions. I write and publish here to share the thinking — not as advice, but as honest reflection from someone still learning.

Work with me →
The Journey

How the work came together.

Early Career

Design & Visual Communication

It began in 1998, when my late father, Tufail Ahmed, introduced me to his director at The Times Press (Pvt.) Ltd. — one of Karachi's respected private printing presses. Under the patient guidance of Mohsin Hassan Sahab, I stepped into my first role as an Assistant Graphic Designer, learning the discipline of visual craft from the ground up. In 2001, my uncle Jamil ur Rehman sponsored my formal IT education — a turning point that sharpened my technical foundation. I then joined Cyrix Corporation, an advertising firm, where I grew into the role of Logo and Brand Visualizer, building identities and visual systems for businesses and institutions across Karachi. This is where the habit of thinking clearly through form began.

Entrepreneurship

Founded i9 Experts

The foundation was laid long before i9 Experts had a name. In 2006, alongside my two closest friends — Naeem Aslam and Muhammad Asif Hussain — I co-founded a design and technology studio that quietly served over 20 corporate and established companies, delivering projects across branding, print, web, and software. In 2015, a pivotal introduction changed the direction. My uncle, Admiral (Retired) Shah Sohail Masood, introduced me to his dear friend, the honourable Shahid Mehmud Sahab, who placed his trust — and his investment — in my vision. Together, we developed Aldermin, a product that his company fully acquired in 2018. That experience sharpened everything. i9 Experts Private Limited was built on those years — to give schools, startups, and institutions the infrastructure they truly deserve: websites, apps, ERP systems, and brand identities done with intention.

Education

Founded The Deenway School

It began with a question that wouldn't let go: what does a truly integrated Islamic school look like in the 21st century? In 2011, a group of like-minded individuals came together around a shared dream — to build a school model rooted in Tarbiyah-integrated education. The idea was still raw, but the conviction was real. By May 2012, driven by that vision and the consistent encouragement of my close friend Ahmed Hilal, I began intensive research and development. What started in a small room became a full-time mission — 12 hours a day, 18 months without interruption — until the model was no longer just an idea. That work became The Deen Way — a school established in Karachi that continues to grow, refine its model, and quietly answer the question it was built to ask.

Publishing

M.Publishers & Children's Books

What began as an attempt to fill a gap in quality Islamic learning content has grown into something far larger than we imagined. To date, we have authored and published 105 titles — all Tarbiyah-integrated, full-colour, and crafted with the Muslim child in mind. Alongside these, we have developed over 10,000 learning worksheets designed to make Islamic education hands-on, joyful, and meaningful. Today, 28+ institutions across Pakistan are teaching through our resources — and based on our sales, more than 4,000 children are learning, growing, and building their character through what we have published. The gap is still being filled. And we are still writing.

Trainings

Teacher & Professional Training

Developed and delivered training programs for teachers, entrepreneurs, and professionals — covering ICT, e-commerce, leadership, design thinking, and classroom practice across schools and organizations.

Products

SmartVan & EdTech

Building SmartVan — a school transport tracking solution — and Edudeen, a platform for Islamic and educational resources. Both represent the next phase: technology that serves real institutional needs.

Now

Writing, Consulting & Building

Writing regularly on education, design, and entrepreneurship at ayubi.blog. Taking on a small number of serious consulting and design engagements. Contributing to community welfare through trusted foundations.

How I Think

Core values that
shape the work.

— 01
Clarity over complexity

Good design is mostly clarity. Good schooling is mostly sincerity. The work is in removing what doesn't serve the purpose — not in adding more.

— 02
Tarbiyah first

Character, intention, and values are not additions to professional work — they are its foundation. This applies to schools, businesses, design, and publishing equally.

— 03
Build with honesty

The best institutions are built on honest observation of what's needed, honest assessment of what works, and honest admission of what doesn't.

— 04
Learn Earn Return

A personal framework: learn constantly, earn honourably, return generously to the community. Welfare is not separate from professional life — it is part of the same project.

— 05
Systems over events

Single events don't build institutions. Systems do. Every school, business, and community needs repeatable processes, not occasional bursts of effort.

— 06
Global but rooted

The work must be globally credible and locally relevant. Islamic values are not a constraint on excellence — they are the source of it.

Areas of Practice

What I actually do.

Design
  • Logo & Brand Identity
  • Visual Systems
  • Book Layout & Cover
  • Educational Graphics
  • UI & Digital Design
  • Animation & Motion
Education
  • School Model Development
  • Tarbiyah Curriculum
  • Teacher Training
  • Islamic Education Consulting
  • Learning Resource Design
  • Classroom Practice
Business
  • Strategic Planning
  • Operations Consulting
  • Startup Development
  • EdTech Product Planning
  • Business Model Design
  • E-commerce Training
Publishing
  • Children's Books
  • Islamic Learning Materials
  • Curriculum Resources
  • Content Writing
  • Editorial Direction
  • Educational Workbooks
Work Together

Let's build something meaningful.

If your work overlaps with mine — in education, design, technology, or community — I'd be glad to have a conversation.

Start a conversation → View my projects →